We are research, consulting and design professionals. We rely on our interdisciplinary
background to define and answer the key questions of your business in the context of markets,
culture and technology.
The purpose is what makes innovation fly. So, why?
our clients' voices
Our leadership team was very happy to see how much detailed insight and smart recommendations the Innovation Why team delivered, during the time we worked together. My whole team has been really impressed and now we can see that the leadership team is also taking the research seriously.
LEAD PRODUCT RESEARCHER, BRIGHTE
Real Life Prototype Experimentation,
A-B Testing, Scenario Role Play,
Empiric Future Research
Value Proposition Design, Business
Model Generation, Go-To-Market
Service Blueprints, User Journey Maps, Service Role Play, Ecosystem Maps
Market Insights, Cultural Insights,
Trend Insights, Ethnoghraphy
Ethnographic Research, Ideation, Prototyping, UX/UI Testing, Value Proposition Design
Agile Insight Development,
Rapid Prototyping, Fast User Feedback Integration, Overnight Quant-Testing
We are a team of experienced researchers, strategists and designers working hand in hand
and on an equal footing. Together we have a spotless expertise across categories and markets.
We are a professionals only network. No overheads, just passion.
CONSUMER INSIGHTS EXPERT,
#culturaltranslation #passionforbrands #opportunityspaces #creativetools
SERVICE DESIGN EXPERT,
SIMULATION GAMES EXPERT
CULTURAL INSIGHT SPECIALIST,
QUAL. AND QUANT. ANALYST
DESIGN THINKING EXPERT,
MINDSET INNOVATION EXPERT
DESIGN THINKER, PROJECT MANAGER
#peoplecentred #qualitativeresearch #designforimpact