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HUMAN
CENTRED

CHANGE

We are research, consulting and design professionals. We rely on our interdisciplinary

background to define and answer the key questions of your business in the context of markets,

culture and technology.

our approach

The purpose is what makes innovation fly. So, why?

 

WHY DO YOU NEED INNOVATION?

We start with your KPIs and your stakeholders.

WHY DO PEOPLE NEED YOUR INNOVATION?

We beleive only in consumer-centric

innovation.

WHY DO THE WORLD NEED YOUR INNOVATION?

Green is the new black.

We are here to help you make your path to green easier.

our clients' voices

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Innovation Why always delivers clarity, powerful
aha moments and inspiring ideas.

CONSUMER INSIGHTS MANAGER
GLOBAL FMCG COMPANY

HEAD OF USER RESEARCH
SOCIAL MEDIA SERVICE

Innovation Why helped us gain a new perspective on our
challenge and find the key to our consumer.

our services

 
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EXPERIMENTATION

Real Life Prototype Experimentation,

A-B Testing, Scenario Role Play,

Empiric Future Research

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STRATEGIC DESIGN

Value Proposition Design, Business

Model Generation, Go-To-Market

Strategies

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SERVICE DESIGN

Service Blueprints, User Journey Maps, Service Role Play, Ecosystem Maps

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Market Insights, Cultural Insights,

Trend Insights, Ethnoghraphy

STRATEGIC INSIGHT

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DESIGN THINKING

Ethnographic Research, Ideation, Prototyping, UX/UI Testing, Value Proposition Design

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DESIGN SPRINTS

Agile Insight Development,

Rapid Prototyping, Fast User Feedback Integration, Overnight Quant-Testing

our people

We are a team of experienced researchers, strategists and designers working hand in hand

and on an equal footing. Together we have a spotless expertise across categories and markets.

We are a professionals only network. No overheads, just passion.

 
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    ANNA  
    DEMIYANOVA    


 

CONSUMER INSIGHTS EXPERT,

INNOVATON STRATEGIST

#culturaltranslation #passionforbrands #opportunityspaces #creativetools

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    JOHANNES  
    HILF    


 

SERVICE DESIGN EXPERT,

STRATEGIC DESIGNER

#disruptiveinnovation #designthinking

#research&design #problemsolving

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    COLIN  
    NIEDERDELLMANN   


 

TRANSFORMATION

CONSULTANT

#transformation

#changemanagement

MODERATOR,

SIMULATION GAMES EXPERT

#globalmoderation #genZ

#educationculture #roleplaymethods

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    BETTINE     
    MARISSEN     



 

PROJECT MANAGER,

RECRUITMENT EXPERT

#spotlessorganization

#efficientcommunication

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    NUNA  
    TARAS    


 

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    ANNA HAMMER 
    SHARIFI   


 

CULTURAL INSIGHT SPECIALIST,

QUAL. AND QUANT. ANALYST

#multiculturalperspective

#socialintegration #projectlead

QUALITATIVE RESEARCH EXPERT,

MODERATOR, COACH

#researchmethods #moderationvirtuoso

#coaching

LEADERSHIP COACH,

MINDSET INNOVATION EXPERT

#changemanagement

#innovationcompliance

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    CORINNA   
    KIRSCH   


 

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    MYRIAM    
    ZIMMERMANN    



 

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    ELLIE  
    LEOPOLD  


 

DESIGN THINKER, PROJECT MANAGER

#peoplecentred #qualitativeresearch #designforimpact