HUMAN
CENTRED
CHANGE
We are research, consulting and design professionals. We rely on our interdisciplinary
background to define and answer the key questions of your business in the context of markets,
culture and technology.
our approach
The purpose is what makes innovation fly. So, why?
our clients' voices
Our leadership team was very happy to see how much detailed insight and smart recommendations the Innovation Why team delivered, during the time we worked together. My whole team has been really impressed and now we can see that the leadership team is also taking the research seriously.
EMMA RUGG
LEAD PRODUCT RESEARCHER, BRIGHTE
our services
EXPERIMENTATION
Real Life Prototype Experimentation,
A-B Testing, Scenario Role Play,
Empiric Future Research
STRATEGIC DESIGN
Value Proposition Design, Business
Model Generation, Go-To-Market
Strategies
SERVICE DESIGN
Service Blueprints, User Journey Maps, Service Role Play, Ecosystem Maps
Market Insights, Cultural Insights,
Trend Insights, Ethnoghraphy
STRATEGIC INSIGHT
DESIGN THINKING
Ethnographic Research, Ideation, Prototyping, UX/UI Testing, Value Proposition Design
DESIGN SPRINTS
Agile Insight Development,
Rapid Prototyping, Fast User Feedback Integration, Overnight Quant-Testing
our people
We are a team of experienced researchers, strategists and designers working hand in hand
and on an equal footing. Together we have a spotless expertise across categories and markets.
We are a professionals only network. No overheads, just passion.
ANNA
DEMIYANOVA
CONSUMER INSIGHTS EXPERT,
INNOVATON STRATEGIST
#culturaltranslation #passionforbrands #opportunityspaces #creativetools
JOHANNES
HILF
SERVICE DESIGN EXPERT,
STRATEGIC DESIGNER
#disruptiveinnovation #designthinking
#research&design #problemsolving
COLIN
NIEDERDELLMANN
TRANSFORMATION
CONSULTANT
#transformation
#changemanagement
MODERATOR,
SIMULATION GAMES EXPERT
#globalmoderation #genZ
#educationculture #roleplaymethods
BETTINE
MARISSEN
PROJECT MANAGER,
RECRUITMENT EXPERT
#spotlessorganization
#efficientcommunication
NUNA
TARAS
ANNA HAMMER
SHARIFI
CULTURAL INSIGHT SPECIALIST,
QUAL. AND QUANT. ANALYST
#multiculturalperspective
#socialintegration #projectlead
ANASTASIA
GRAMATCHIKOVA
CORINNA
KIRSCH
DESIGN THINKING EXPERT,
MODERATOR, COACH
#faciliationguru #moderationvirtuoso
#concepthero
LEADERSHIP COACH,
MINDSET INNOVATION EXPERT
#changemanagement
#innovationcompliance
ELLIE
LEOPOLD
DESIGN THINKER, PROJECT MANAGER
#peoplecentred #qualitativeresearch #designforimpact