OUR APPROACH

The purpose is what makes innovation fly. So, why?

 

do YOU need innovation?

WHY
We start with your KPIs and your stakeholders

do PEOPLE need your innovation?

We believe only in consumer-centric innovation

does the WORLD need your innovation?

Green is the new black. We are to help you make your path to green easier

We are senior professionals from research, consulting and design.

We use our interdisciplinary background to define and answer the key questions of your business in the context of markets, culture and technology.

 

 
CONTACTS

Send us an email:

anna@innovation-y.com

johannes@innovation-y.com

 

 

 

Visit us:
Innovation Y

Graefestr. 71  

10967 Berlin

 

Call us: 
+49 (173) 201-20-75

 

 

 

 

 

 

 

 

 

 

IMPRESSUM

Legals

DATENSCHUTZ

Data Privacy

© 2019 Johannes Hilf. All rights reserved

 
 
OUR SERVICES
We combine our different professions to design innovative products and services
that have a purpose and matter for companies, customers and the planet.

DESIGN

THINKING 

Ethnographic Research,

Ideation, Prototyping, 

Testing

DESIGN

SPRINTS 

Agile insight development, Rapid Prototyping, Fast User feedback integration

STRATEGIC

INSIGHT

Market insights, Cultural  insights, Trend Inisghts, Ethnoghraphy

DESIGN

THINKING 

Ethnographic Research,

Ideation, Prototyping, 

UX/UI Testing, Value proposition design

EXPERIMENTATION

Real Life Prototype Experimentation, A-B Testing, Scenario Role Play, Empiric Future Research 

STRATEGIC

INSIGHT

Market insights, Cultural  insights, Trend Inisghts, Ethnoghraphy

 
OUR PEOPLE
We are a team of experienced researchers, strategists and designers working hand in hand and on an equal footing. Together we have a spotless expertise across categories and markets. 
We are a professionals only network. No overheads, just passion.
Anna Demiyanova

Managing director

Consumer Insights, Innovation Strategy

With over 15 years of international consumer insight experience and a background of sociology, Anna is uncompromisingly user centric in everything she does: from crafting business strategy to designing innovation processes.
Next to her work for multinational companies such as eBay, Unilever, KAO, Mondelez, Kerry Foods, Henkel, Diageo or Pernod Ricard, Anna has been a speaker and award winner in international conferences, including ESOMAR.
Johannes Hilf

Founding partner 

Service Design, Strategic Design, Innovation Strategy

Johannes creates synergies at the intersection of research and design to solve complex problems and generate new opportunity spaces for disruptive innovation. 
He managed complex design projects for leading design-, brand- and research agencies like Designit, Added Value or Ipsos.
Anna Hammer Sharifi

Research Executive

Cultural insight specialist​, qualitative and quantitative analyst

 A thorough observer and a sharp analytical mind with a background in social and cultural sciences. Not to mention she is a great songwriter!
Anna holds a Master Migration Studies and studied in Kopenhagen and Berlin. She joined Innovation Y team summer 2019 and enriches our project with   her multi-cultural perspective.
Corinna Kirsch

Associate partner & Founder "Dear Future"

Leadership Coaching, Design Thinking, Mindset Innovation

Together with Innovation Y Corinna offers Design Thinking + Coaching. Why? Coaching makes innovation energy last. Corrina empowers each stakeholder to find and pursue his personal role in the innovation process. The result is – fewer chances of the excitement wearing off after a Design Sprint is over.
Johannes Nass

Associate partner & Founder of 'Native Research'
Quantitative Research Expert, Strategy Consultant

As a former Boston Consulting Group strategist Johannes goes beyond numbers: he adds a strategic vision to each project. His ideas are worth trusting as Johannes already proved to be a successful entrepreneur: he has launched an FMCG brand that can be found on supermarket shelves nationwide.
Bettine Marissen

Associate Partner

Qualitative Moderator, Simulation Games Expert

Bettine has truly a worldwide experience in workshops' moderation and project management: from Western Europe to China, Vietnam and Iran. Her particular expertise is interactive methods. She uses role play to enable interaction between most eclectic audiences and complex topics. Her special interests are societal change, Gen Y and Z, education and sustainable development.

STRATEGIC

DESIGN

Value Proposition Design, Business Model Generation, Go-To-Market Strategies

SERVICE 

DESIGN

Service Blueprints, User Journey Maps, Service Role Play, Ecosystem Maps, Circular Ecosystem Design

DESIGN

SPRINTS

Agile insight development, Rapid Prototyping, Fast User Feedback Integration, Overnight quant-testing