


HUMAN
CENTRED
CHANGE
We are research, consulting and design professionals. We rely on our interdisciplinary
background to define and answer the key questions of your business in the context of markets,
culture and technology.
our approach
The purpose is what makes innovation fly. So, why?
our clients' voices

Our leadership team was very happy to see how much detailed insight and smart recommendations the Innovation Why team delivered, during the time we worked together. My whole team has been really impressed and now we can see that the leadership team is also taking the research seriously.
EMMA RUGG
LEAD PRODUCT RESEARCHER, BRIGHTE
our services


EXPERIMENTATION
Real Life Prototype Experimentation,
A-B Testing, Scenario Role Play,
Empiric Future Research


STRATEGIC DESIGN
Value Proposition Design, Business
Model Generation, Go-To-Market
Strategies

SERVICE DESIGN
Service Blueprints, User Journey Maps, Service Role Play, Ecosystem Maps

Market Insights, Cultural Insights,
Trend Insights, Ethnoghraphy
STRATEGIC INSIGHT


DESIGN THINKING
Ethnographic Research, Ideation, Prototyping, UX/UI Testing, Value Proposition Design


DESIGN SPRINTS
Agile Insight Development,
Rapid Prototyping, Fast User Feedback Integration, Overnight Quant-Testing
our people
We are a team of experienced researchers, strategists and designers working hand in hand
and on an equal footing. Together we have a spotless expertise across categories and markets.
We are a professionals only network. No overheads, just passion.

ANNA
DEMIYANOVA
CONSUMER INSIGHTS EXPERT,
INNOVATON STRATEGIST
#culturaltranslation #passionforbrands #opportunityspaces #creativetools

JOHANNES
HILF
SERVICE DESIGN EXPERT,
STRATEGIC DESIGNER
#disruptiveinnovation #designthinking
#research&design #problemsolving

COLIN
NIEDERDELLMANN
TRANSFORMATION
CONSULTANT
#transformation
#changemanagement
MODERATOR,
SIMULATION GAMES EXPERT
#globalmoderation #genZ
#educationculture #roleplaymethods

BETTINE
MARISSEN
PROJECT MANAGER,
RECRUITMENT EXPERT
#spotlessorganization
#efficientcommunication

NUNA
TARAS

ANNA HAMMER
SHARIFI
CULTURAL INSIGHT SPECIALIST,
QUAL. AND QUANT. ANALYST
#multiculturalperspective
#socialintegration #projectlead

ANASTASIA
GRAMATCHIKOVA

CORINNA
KIRSCH
DESIGN THINKING EXPERT,
MODERATOR, COACH
#faciliationguru #moderationvirtuoso
#concepthero
LEADERSHIP COACH,
MINDSET INNOVATION EXPERT
#changemanagement
#innovationcompliance

ELLIE
LEOPOLD
DESIGN THINKER, PROJECT MANAGER
#peoplecentred #qualitativeresearch #designforimpact